About AIPM
The American Institute for Practical Marketing (AIPM) is committed to the creation, extension and practical application of knowledge related to the practice of marketing management. The Institute has a particular interest in fostering a life long interest in personal development and learning for the professional marketing workforce and thus places a high value on the creation of effective learning environments, research and development, and dissemination of shared experience.
History of the AIPM
The American Institute for Practical Marketing (AIPM) was founded in 2004 as an independent, nonprofit educational and professional organization concerned with:
▪ The on-going improvement of professional standards and personal development for marketing practitioners.
▪ The representation of marketing subjects and views in business, government and the broader community.
Above all, it is a forum for the exchange of ideas about marketing and marketing management.
The Institute works with and represents the people who shape marketing decisions and policies - the practitioners. We believe that the essential ingredient of any progressive economy is effective and professional marketing.
Membership in the organization is free and open to anyone with an interest in marketing.
The AIPM also offers a professional certification for qualified practicing marketers.